How can a cultural festival evolve into a global business catalyst?

In Episode 103 of the Scottish Business Network Podcast, Charles Kergaravat shares a compelling vision: using shared Celtic heritage as a platform for innovation, investment, and international collaboration.

As CMO of Apizee and founder of the Interceltic Business Forum, Charles is building bridges between regions like Scotland, Brittany, Ireland, Wales, Cornwall, and beyond—creating a pan-Celtic business ecosystem that’s as forward-thinking as it is rooted in tradition.

A New Kind of Business Network

The Interceltic Business Forum isn’t your typical industry gathering.

Held during the Festival Interceltique de Lorient—a vibrant celebration of Celtic culture that draws hundreds of thousands of attendees each year—the forum brings together:

  • Entrepreneurs & innovators

  • Policy makers & diaspora leaders

  • Investors & cultural stakeholders

The goal? Turn cultural pride into business partnerships.

“We’re tapping into something deeper than just networking,” says Kergaravat. “It’s about shared values, identity, and trust. That’s where the real business gets done.”

✨ Key Takeaways

  • Celtic identity is an economic asset—not just a cultural one

  • Events like IBF can be leveraged for serious business outcomes

  • Cross-border collaboration within the Celtic world is growing—and it’s time to join in

🎧 Listen to the Episode

📺 Watch on YouTube: Click here
🎙️ Also available on Apple Podcasts, Spotify, and other major platforms

Episode 103 – Scottish Business Network Podcast

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